Here are some excellent tips which I
have depended on for over 20 years as a graphic designer:
-Learn composition and layout. This includes
creating a read-order and establishing a hierarchy for the elements. It
includes proportion and visual rhythm and the interaction of positive and
negative space.
-Learn typography. Develop an eye
for spotting letterforms that complement the attributes of the logo
illustration. Or ones that contrast those attributes in pleasing or arresting
ways.
-Learn illustration. Become capable
of creating your own custom graphic elements. Don’t rely on fucking free clip
art. That is not logo design.
-Learn color theory. This includes
techniques for developing color palettes and the basics of color psychology to
evoke desired responses from your audience.
-Learn art history. If you want to
evoke a particular era, it helps to know what era that is, and how its style is
defined.
-Learn print and on-screen
production techniques.
Don’t create logos that can’t be reproduced faithfully under all necessary
conditions.
-Practice all of these skills constantly. There are no
substitutes or shortcuts for this. And seek the advice of designers who are
more skilled and experienced than you.
In short, the best tip I can give you
for designing logos is learn how to design. You can’t become a good logo designer
by collecting tips or hacks if you don’t have a solid foundation of design
study to build on.
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